L&E Opinions is a leading research firm with over 30 years of experience and 11 locations across the U.S. They are currently recruiting parents nationwide with kids ages 6-11 who are regular TV viewers to participate in a new study about Kids’ TV. There will be a 22-minute “homework” episode to watch before the focus group and then a focus group with other participants to watch new material and discuss it. All invited respondents will receive between $125-$165 as a thank you for their time. The duration for the focus group is undisclosed but it’s likely to be 45 minutes.
