PRC (Plaza Research) was founded in 1982 and now has 14 premier focus group and product testing facilities across the U.S. They are currently seeking adults ages 21+ in New York City to participate in a new study about Alcoholic Beverages. This will be a 2.5-hour in-person focus group plus a pre-work task. Some participants will only be chosen to complete the pre-work assignment and will be paid a $25 digital incentive as a thank you. Those who participate in the focus group as well will receive a $325 digital incentive (compensation for the pre-work task and the focus group). The study will take place in Midtown East, Manhattan on May 8th, 2025.
