PRC (Plaza Research) was founded in 1982 and now has 14 premier focus group and product testing facilities across the U.S. They are currently seeking household grocery shoppers ages 18-66 in Florida, North Carolina and Georgia to participate in a new study. This study has 2 potential formats: Format 1:
— This will be a 3-day online bulletin board with a daily time commitment of 40 minutes per day. Format 2:
— This will be a 90-minute in-person shop-along. All invited participants will receive $200 as a thank you. Various time slots are available between June 3rd and 12th, 2025. Only one participant per household is allowed. You must connect to the study using a laptop or desktop computer.