PRC (Plaza Research) was founded in 1982 and now has 14 premier focus group and product testing facilities across the U.S. They are currently seeking individuals nationwide ages 18+ to participate in a new study about Cereal. The research firm posted a discrepancy regarding the participants’ age group in this study. We’ve messaged them for clarification and will update this post if and when we hear back. They are looking for people who:
— Consume cereal more now.
— Consume about the same amount of cereal as in the past.
— Consume cereal less often now.
— Currently do not consume cereal, but used to.
— Have never consumed cereal. This will be a 30-minute online study plus a 45-minute in-store shop-along that pays $200. Various time slots are available between June 30th and July 9th, 2025.