Adults ages 18–54 across the U.S. are invited to participate in a virtual consumer interview focused on Instagram Reels usage, content preferences, and engagement habits. This study is conducted by Jackson Associates Research and explores how people watch, create, and interact with short-form video content.
Study Details:
- Type: Virtual Interview
- Topic: IG Reels
- Pay: $115
- Gender: Male & Female
- Age: 18–54
- Location: Nationwide
- Study Date: 12/15 – 12/17
- Duration: 70 minutes
- Date Uploaded: 12/4/2025
Purpose:
Researchers want to understand how consumers engage with Instagram Reels, what drives them to watch or skip content, and how creators and brands influence their behavior. Your insights will help improve platform features, video recommendations, and overall user experience. This virtual session takes place entirely online — no travel required.