Adults ages 25–60 in the Houston, TX area who own pickup trucks are invited to participate in an in-person consumer study focused on vehicle ownership, usage habits, and product preferences. This study is conducted by SAGO and requires attending the session on site.
Study Details:
- Type: In-Person Study
- Topic: Pick Up Truck Owners
- Pay: $400
- Gender: Male & Female
- Age: 25–60
- Location: Houston, TX
- Study Date: 12/10 – 12/13
- Duration: 2 hours
- Date Uploaded: 12/4/2025
Purpose:
Researchers want to understand how pickup truck owners use their vehicles, what features matter most to them, and how they make purchasing or upgrade decisions. Your insights will help guide improvements in truck design, functionality, and marketing strategies. This is an in-person session and requires travel to the study location.