Probe Market Research is a leading recruitment firm, established in 2005, with headquarter offices in San Francisco and New York City. They are currently seeking males and females in New York City to participate in a new study to examine changes in electrical brain activity in response to TV and advertisement content. During the study, a cap containing many electrodes will be placed on your head. The electrodes contained in the cap are designed to sit gently on the scalp and record the electrical activity naturally emitted by the brain. In this way, the research firm can measure the activity occurring in different regions of the brain at different times during the study. If you suffer from migraines, epilepsy, or other neurological disorders, it is recommended that you don´t participate in this study. This will be a 60-minute in-person study that pays $175 via an emailed Visa card. Various time slots are available in Soho, New York City between November 18th and 21st, 2024.
