Probe Market Research is a leading recruitment firm, established in 2005, with headquarter offices in San Francisco and New York City. They are currently seeking adults nationwide who have health insurance to participate in a new study. This will be a 90-minute website usability study in which you will have to log in to your health insurance provider’s website and pass over the controls to the researcher. The research firm will be filming and looking at the entire insurer website (behind the login) for people who have health insurance through certain companies. They will be looking at what resources and functionality it offers to members. While they will click into sections and pages that hold personal health information, their focus is not on the health data but rather on design, navigation, content promotion, usability, tools and resources offered by the insurers. Their research team removes all personal information and data since that is not their focus and their clients have strict HIPAA procedures. All invited respondents will receive $350 as a thank you for their time.
